Pohoda festival organisers have been trying to book LYKKE LI for almost the entire past decade. She was supposed to perform at Pohoda in 2019, but due to the cancelled flight, her show did not take place. Her agent assured us that LYKKE LI would want to visit the festival as soon as possible.

Organisers expected her to be the first confirmed name of Pohoda 2020 and finally received a confirmation this weekend. They are glad that the regular performer at the Glastonbury, Coachella, and Lollapalooza festivals will come also to Slovakia to play at Pohoda 2020 in just half a year.

Her songs are a frequent choice of film and series creators, and her albums regularly feature producers of the world’s biggest stars. “I follow rivers” indeed is a big hit, but as Consequence of Sound sees it, especially the latest album so sad so sexy brings “Lykke Li’s superb reinvention” as an artist rehabilitating pop in its most diverse forms also in the ears of the more demanding listener. LYKKE LI has collaborated with U2, A$AP Rocky, and Robin Schulz and participated at David Lynch’s album.

Her streams across various new services already count billions. Andreas Imrich, the chief of Pohoda artist production and front man of the band Talkshow, is her many-year ambassador in our team, and he revealed to us about so sad so sexy.

Her music, lyrics, and the personality have been a pleasant inspiration for me since the first album, and I almost know by heart her latest album so sad so sexy. We used to play “I follow rivers” as a cover with Tlkshw, so what is left to say…? I can’t wait for her concert.

Andreas Imrich, Pohoda artist production chief