Milwaukee Summerfest is excited to announce the third headliner for the American Family Insurance Amphitheater during Summerfest 2023, singer / songwriter ZACH BRYAN, on Friday 7th July.  Bryan’s first concert at Summerfest was in 2022, when he headlined the Miller Lite Oasis!

Oklahoma born and bred ZACH BRYAN has been making an impact on the underground country music scene for the past few years even while he was still actively serving in the US Navy. He released a pair of independently recorded and released albums, DeAnn (2019) and Elisabeth (2020) that provided the spark that would ignite his arrival. New songs and videos would appear via socials and YouTube all fueled by a voracious word-of-mouth community that would ascend into a dramatic trajectory that continuously draws millions of new country and rock fans into his orbit week after week. His 2019 breakthrough single “Heading South” garnered 90 million global Spotify streams and over 15 million YouTube views and soon the Billboard Hot Country Songs and Hot Rock Songs began to chart his moves.

ZACH BRYAN is a true artist who believes in letting the music do the talking as the songs themselves take centerstage. He embodies the Outlaw attitude of legends like Johnny Cash and Willie Nelson while drawing in young alternative fans and new country purists alike. The bond he shares with his audience is something special to witness live. He tells his story through the songs, delivering them with raw emotion and pure passion, generating a mutual respect in an authentic way very few can and do.